Every time I see an adult on a bicycle, I no longer despair for the future of the human race. ~ H.G. Wells
Where it all started....
Au Cycling has been one of the most exciting things I’ve ever done.
To take your dreams, ideas and aspirations and turn them into a living, breathing entity and release them to the world has taken hard work and sleepless nights over many years.
Our journey started where, as lots of children do, I cycled everywhere. It was exciting, it took me places I wanted to go and it was carefree. Later, cycling became a hobby as well as a mode of transport and in my early twenties I cycled every day and was fit as I ever have been.
It was at that point I started to dream of being more involved and helping people feel the same way I did about cycling. I wanted people to feel the unadulterated thrill of hurtling down a mountain, feeling the burn of climbing a tough peak, or simply feeling the ache of a job well done for beating your previous best.
The dream never went away.
It wasn’t until my 30s that I first tried carbon fibre. When I tried my first Carbon frame I realised that this material would change my life. It was followed by a change from 25mm alloy wheels to a 40mm Carbon aero wheelset and I was stunned from the first ride, immediately setting a new PB for a 40k distance.
I realised that more than ever I wanted people to be able to experience this huge increase in performance using carbon fibre.
At the same time, I had been working in the supply chains of some of cycling’s biggest brands for some years and had become heavily involved with the design and manufacture of wheel components.
The more I learned, the more I realized that the best way to affect the performance of a road bike was looking at the interfaces between Rider and Road. As the two largest components on a frame, wheels have a larger effect on aerodynamic performance than anything other than you. They are also the effective contact point between the bike and the earth. Given these two factors, I believe that wheels can give you mind-blowing speed, ultimate comfort, supreme climbing ability, superior grip and in rare cases, all of the above.
I also believed that it must be possible to create superior wheels by using the best parts, backing the wheels up with great service and long warranties and for each price point; concentrating on performance and quality first, financial gain second.
So, taking what I’ve learned over a lifetime of cycling, combining it with my passion for riding, high performance materials and my desire to share performance with everyone, I created Au Wheels.
I hope you love our products as much as we do and we’d love to hear your stories and experiences. Just get in touch via our contact form and if we see you out on the road; ChapeAU!
Founder & CEO - Au Wheels